It is common to see Instagram posts with tens of hashtags, and for the majority, the reason for use or the purpose of using hashtags is never clear. Most people and businesses just have a rough idea that somehow the hashtags will help them get more followers. In as much as this is true, it is not guaranteed. If you are a business or you want to grow a personal brand on Instagram, it is imperative to understand the proper use of Instagram hashtag because it is at the core of your success on the platform. Read on to find out how you can make good use of Instagram hashtags to explode your account.
About Instagram hashtags and what they do
Instagram hashtags have been the main reason behind the incredible growth of brands and businesses on Instagram. They are mainly used to increase reach, visibility, and engagement, with just a single hashtag having the ability to increase engagement with up to 12%. One of the factors used by Instagram to show posts to various users is the kind of hashtags used.
It means that with the proper use of hashtags, businesses and brands will have the ability to reach audiences that they would have normally not reached in the absence of the hashtags. This is a subtle indication of how important the hashtags are and the kind of results they can bring if they are used in the right manner.
Instagram hashtags to get more followers
The amount of followers you have is one of the determining factors of whether or not you will be successful with Instagram marketing. In as much as there is a myriad of approaches you can use to gain followers, proper use of the tags is one of the most certain ways to get not just followers, but highly engaged followers. With the hashtags, it is possible to get your followers and other users involved with the help of user-generated content.
One of the easiest approaches to use hashtags to get more followers is to promote your followers and give them the kind of content that they want. Hashtags are deadly effective in prompting users to take the desired action and to participate in the post. With good hashtags, therefore, you will not just get a tone of followers, but also you will create a lot of engagement in your posts, thus increasing the popularity of your brand on the platform.
Instagram hashtags to improve brand discoverability
As alluded to above, using hashtags in the right way has the potential to make your brand discovered on the platform. This is because Instagram considers hashtags as one of the factors they use in categorizing the content. In this manner, if you use relevant hashtags in your industry and when people search for stuff within your niche, Instagram will use the hashtags to pull up the most relevant accounts.
This is simply because those accounts have used hashtags that the users have searched for. Since nearly 70% of all the posts on Instagram go unnoticed, hashtags can increase discoverability. As a user who desire to grow their brands, therefore, it is imperative to learn what your audience is searching as well as where they are searching.
Using Instagram hashtags to create community engagement
Instagram is one of the best community style apps and platforms in the world today. When you use hashtags in the right way, you can create a successful community around your brand. These are people who will be highly engaged and highly interested in what you have to offer to them. But for you to build this type of a community, you must be ready to provide valuable content that your audiences can easily relate and interact with. This is how you will also manage to get the attention of power users in your industry, and with them sharing your content and using your hashtags, your account will be on a sure path of success.
Using Instagram hashtags to analyze content
Any successful social media marketing strategy must feature set goals as well as the ability to evaluate the results to improve future results. As far as Instagram hashtags are concerned, businesses can analyze their best performing content in terms of reach and interaction to help them gain better insights on the kinds of hashtags that are bringing them the best results. They can then use this information to craft more relevant content and concentrate only on the best performing hashtags to grow their profiles, brands, and businesses.
How many hashtags to use in a post
Compared to Twitter, Instagram is less strict on the number of hashtags you can use, but this does not mean that you should go overboard with the usage. On Instagram, you can use up to 30 hashtags per post. To determine the correct number of tags to use, however, spy on the influencers in your industry to see the approximate number of hashtags they are using and also track the engagement in your posts so that you can gauge the performance when you use the different number of hashtags.